Through the supply chain project carried out with the partner companies: REPO SRL, CALZATURIFICIO MELIN SRL, and CALZATURIFICIO MARINO FABIANI SRL, the company RES OLEFINE SRL, as leader, is committed to carrying out product development activities and market development for the creation of a joint strategy for the penetration of international markets related to the footwear fashion sector.
The investment made had the aim of placing on the market an absolutely innovative product, studied and designed for the target markets, able to combine the stylistic and design contents conceived for the female market with advanced technologies in the production field by specifically resorting finishing techniques, including retro-microinjection technology (molding technique of polymeric materials on multi-materials such as technical fabrics and leather) for the application of inserts, logos and details of the highest quality, to be destined for high-level foreign markets.
- Design and development of new highly innovative collections
- Expand and diversify foreign trade
- Design and development of new highly innovative collections.
- Expansion of the product catalog with 3 lines of footwear (sandals, elegant heels and sneakers) characterized by a refined style, easily distinguishable and which summarize the fusion of the highest values of Made in Italy craftsmanship with the most modern technological innovations
- Development of techniques and technologies for product customization through the application of logo inserts and other quality accessories Enhancement of the marketing strategy based on new information and communication technologies
- Development of promo-marketing tools based on the use of digital and omnichannel technologies.
PROJECT CO-FINANCED BY THE EUROPEAN FUND FOR REGIONAL DEVELOPMENT.
THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION IS €61,800.00.00
